The Electric Ford F-150 Truck Is About To Hit The U.S. Market
In the U.S. for 40 years, Ford Motor Co.’s F-Series pickups hold special weight in the auto ecosystem.
As The Top-Selling Model Line
Led by the F-150, generates more than $40 billion in annual revenue.
Ford’s decision to electrify the
stands as one of the boldest strategic decisions in 21st century business.
More than any other vehicle, will persuade rural America to go green, leading the way for almost every automaker that finds itself challenged by the electric transition.
Announced plans in early 2019 to sell an electric version of the F-150 — later called Lightning — he forced the hand of almost every boss in the business.
When Now-CEO Jim Farley
Lightnings make it off the lot, the truck arguably already has accelerated the adoption of electric vehicles in both the supply side and the demand side.
Regardless Of How Many
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